Featured case
WWE × Chumba Casino & LuckyLand
Creative strategy and post-production leadership across VGW’s first partnership spanning multiple brands.
View case →Creative leadership across brand, performance and entertainment.
Based in Sydney, I lead VGW’s Motion and Video Production team of seven. My work brings together creative direction, brand and performance marketing across gaming, sport, music and entertainment. I build the team’s capabilities and production workflows to support that work.
- Partners
- WWE · Ryan Seacrest · Michael Phelps · Ferrari · 23XI Racing · Cole Swindell
- Brands
- Chumba Casino · LuckyLand Casino · Global Poker · Monopoly Match
Selected work
Michael Phelps × Global Poker
Creative direction from tournament-led production into evergreen brand storytelling.
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Ryan Seacrest × Chumba Casino
Creative direction across a celebrity partnership evolving into everyday storytelling.
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Monopoly Match
Building the creative production approach for VGW’s first fully native mobile product.
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Global Poker Championships
Leading a multidisciplinary team across tournament identities, animation, 3D and trophy design.
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Scuderia Ferrari × Global Poker
Brand-side creative feedback and approvals within a tightly controlled global partnership.
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23XI Racing × Chumba Casino
Creative strategy, agency collaboration and production leadership across motorsport creative.
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Cole Swindell × Chumba Casino
Creative direction and production leadership for a country-music partnership.
View case →Approach
I turn marketing objectives into creative direction, working with my team and agency partners from concept through delivery. I use performance insight to guide how the work develops.
Across the portfolio, my remit includes production and post-production, campaign adaptations and creative standards. The selected films sit within wider rollouts spanning static creative, display, social, CRM and audio.
Performance, automation and production workflows → About me →